Welcome back, y’all! As we’ve been getting closer to election day here in the US, I’ve been thinking more and more about engagement reporting.
There’s one tool I haven’t shared so far, called Subtext, that may be worth a try. Subtext’s whole idea is that people may or may not click on a news homepage, but everyone reads texts.
To be totally honest, I haven’t tried it myself – it’s a partnership between the startup and the newsroom. But I first heard about it from a local New Orleans outlet using it to communicate with people during a hurricane, apparently to great success.
Subtext started as a journalism experiment and has since expanded to marketers – but they’re still eager to work with journos, and recently offered a special program for reporters affected by layoffs.
If this sounds like something your audience would like, especially as we move into a confusing election season, try it out!