I spy a useful innovation

Sometimes when I haven’t experimented enough with a new tool, I’ll let someone else tell you about it. Our first guest post came from Lukas Udstuen on CRMs. This week’s comes from Peter Stewart, who works with the BBC in London. Last month he gave a presentation on uses for Periscope in the news at the New York Scope Summit.

Live-streaming video is a great way to get more exposure for your story, whether your main job is in TV, radio or print.

Periscope is available for iPhone and Android, and with it, you’re a one-person TV station. Open the app and start broadcasting what you can see, together with your own commentary. Viewers can ask you questions via the in-app texts which appear on the screen.

For example, reporters can:

– Show behind the scenes at the station – people love to see the how a show gets to air
– Interview your presenters/colleagues so they can better connect with their audience
– A reporter could run a Scope on the way to a news story, explaining where they are going and why, who they will talk to, what they will ask. Viewers can contribute question suggestions.
– Live-stream a news conference or a full interview before it’s edited for the TV bulletin
– Radio reporters now have a virtually free way to get quality audio to air: simply run the live Scope through a studio PC, and then through the DJ’s desk
– Newspaper reporters at the scene of breaking news can now show where they are, describe the scene, and give a commentary.

Like most social media tools, it’s dead easy to do the basics on Periscope, but there are lots of ‘hidden tricks’ to make the most of it – see my book or contact me direct to find out more!

 

Peter Stewart is a London based reporter who’s been working for, and training colleagues at, the BBC and commercial radio and TV for 25 years. He is the author of the e-book ‘Up Your Periscope‘.